How can you make your hospital web site stand out from the pack? Resist the urge to cram everything you have to say on the home page. Less is more when it comes to your hospital home page. Think of everyone’s favorite consumer electronics brand - Apple. Its home page is beautiful in its simplicity. There’s one large, gorgeous “hero” product image that makes us believe that we want/need/gotta have whatever they’re selling. Then they offer three or four action-item options at the bottom of the page. Simple and smart.