In the world of health care marketing, it’s no secret that employees can be a hospital’s best brand ambassadors. Whether or not your hospital itself has entered the social media realm, be it Facebook, Foursquare, LinkedIn, Twitter, etc., your employees most certainly have. And such employees – these frontline brand ambassadors – are posting comments, expressing opinions and, yes, talking about your hospital.
read moreWithin the past year, health care organizations have increasingly incorporated social media into their overall marketing and communications objectives. Hospitals across the country are recognizing the benefits that social media can bring, from community building and connecting with consumers on a personal level to establishing physician thought leadership. Another benefit that this real-time capability of communicating with your audiences can produce: controlling the message in a crisis situation.
Our cultural adoption of digital platforms has forever transformed the way marketing and advertising is delivered. (See my earlier two posts regarding Crossing the Digital Divide) Fortunately, we’re only seeing the start of something bigger.
read moreIn this increasingly mobile society, it's nice to have information at your fingertips - no matter where you are. And, in health care, it's no different. In fact having quick, mobile access to find a doctor or schedule an appointment, can go a long way in building a relationship with potential patients. Jewish Hospital and Saint Mary's HealthCare recently launched an iPhone app that does just that. You can find a physician/ER, make an appointment, register for events and incorporate a calorie tracker in your daily routine - all on the go! It's well designed, easy to use and FREE.
read moreAs a health care marketing professional, are you wondering how to introduce social media to your physicians? I suggest you take twenty minutes and check this out. This blog (and social media connections) is a great example and beats many "how to" articles that I've read.
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