Jul
7
Health Care

Healthcare Marketing Mix: Digital Possibiliti... es

Author: Tony Sattler
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Choose Digital for Your Marketing Mix Because of Its Capabilities

Our cultural adoption of digital platforms has forever transformed the way marketing and advertising is delivered.  (See my earlier two posts regarding Crossing the Digital Divide)  Fortunately, we’re only seeing the start of something bigger.

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tagged: Social Media, sharing, SEO, ROI, non-traditional, metrics, Marketing, Healthcare, digital, Brand, analytics, advertising, access
Jun
4
Health Care

Use Web Video to Bring Bedside Manner to the... Masses

Author: Tony Sattler
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Web video is vital to your hospital’s marketing mix. The power and versatility of video is unmatched. When used correctly, web video can be used to drive traffic to your hospital, create brand awareness, and put bedside manner on display for the masses. If you’ve never used web video, following are five tips to get you going...More after the jump.

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tagged: Video, Social Media, sharing, production, Marketing, hospitals, Health Care, engagement, branding, advertising