Our cultural adoption of digital platforms has forever transformed the way marketing and advertising is delivered. (See my earlier two posts regarding Crossing the Digital Divide) Fortunately, we’re only seeing the start of something bigger.
read moreThe first step in digital marketing is to understand everything is fusing. Digital does not exist in isolation. It’s a set of cooperative platforms, working harmoniously with one another. Yes, that includes TV, radio and print.
read moreBusiness objectives for the next year have been set. Key service lines have been designated as profit centers. Your hospital is positioned (yet again) to disrupt the market. In fact, the marketing department has been singled out as the lynchpin in this effort. Pressure is on.
read moreSEO. It's all the craze these day. It's an acronym that is thrown around meetings and board rooms around the country faster than you can say search engine optimization. And, while it's an important part of allowing the consumer to connect to your brand online, it's not the be all end all. So, when I ran across this tweet by Lee Clow (@leeclowsbeard), Chairman and Global Director of TBWA\Worldwide and brain child behind the Apple ad campaigns, it made complete sense:
read more
