Feb
23
Health Care, Health Insurance

Why You Should Pay Attention to the Mobile We... b

Author: Shelton Crouch
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The World Wide Web, and everything involved with it, has continuously evolved since its creation. And it continues to do so at an increasing pace. The current change is how we are moving from accessing the Web from our home or work desktop computers or laptops, to accessing the Web from anywhere, at anytime, on our smartphones. Now, accessing the Web via a mobile device can really be done by both smartphones and Web-enabled feature phones, but for the purpose of this article, I am going to discuss the idea of accessing the mobile Web via smartphones (iPhones, Android powered phones, certain Blackberry devices and the new Windows powered phones).

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tagged: Mobile
Jul
6
Health Care

There's an App for That Sore Throat

Author: Heather McCain
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In this increasingly mobile society, it's nice to have information at your fingertips - no matter where you are. And, in health care, it's no different. In fact having quick, mobile access to find a doctor or schedule an appointment, can go a long way in building a relationship with potential patients. Jewish Hospital and Saint Mary's HealthCare recently launched an iPhone app that does just that. You can find a physician/ER, make an appointment, register for events and incorporate a calorie tracker in your daily routine - all on the go! It's well designed, easy to use and FREE.

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tagged: Social Media, Mobile, health care marketing
Jan
13
Health Care

Who is your mobile marketing audience?

Author: Shelton Crouch
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One of the many safe bets in the last couple of years, and definitely into the future, is the continued move to smartphones. One of the main culprits in the rise of smartphone adoption is the increase in quality devices and fast, affordable data. This growth has definitely seen a flood of application developers that have found their niche and continue to pump out apps that help make our lives easier and fun. How does this apply to healthcare? What exists now is an opportunity for hospitals to provide their unique expertise and information to all consumers via their mobile devices.

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tagged: Physician-to-Physician, Mobile, iPhone