Sep
13
Health Care

Communicating In a Crisis

Author: Kari Lidgett
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Within the past year, health care organizations have increasingly incorporated social media into their overall marketing and communications objectives. Hospitals across the country are recognizing the benefits that social media can bring, from community building and connecting with consumers on a personal level to establishing physician thought leadership. Another benefit that this real-time capability of communicating with your audiences can produce: controlling the message in a crisis situation.

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tagged: Social Media, Public Relations, Ideas, Health Care, Crisis Communications
Jul
12
Health Care

Marketing In Concert: Tell Your Hospital's St... ory

Author: Michael Johnson
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Writer/Producer Michael Johnson goes to concerts. While rocking out and having a good time, he pulls lessons from the artists and applies them to Health Care marketing and advertising.

The Hold Steady - July 6th, 2010

This Brooklyn-based quintet (though there were six guys on stage for this show) has a reputation for putting on great live shows, and their set in Omaha was no different. High-energy, sing-along crowd favorites with all the trappings of a rock and roll show. What struck me the most, however, was lead singer Craig Finn.

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tagged: Ideas, Creative, Concerts
Nov
4
Health Care, Health Insurance

Consider the Visual

Author: Kari Lidgett
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In a recent NPR public opinion poll on health care reform*, pollsters sought the public's view on the most trusted interest groups involved in the ongoing debate. Findings showed that the influencer groups the public has the most confidence in when proposing the right health care strategies for the country included first, those representing nurses, and second, groups representing patients, doctors and seniors. Groups which the poll results showed the public having the least confidence in? Representatives of health insurance companies, drug makers and large corporations.

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tagged: Ideas, How We Think, health care public relations, health care marketing, communication
Sep
30
Health Care

Increase Patient Volume – One Referral at a... Time

Author: Erin Eckerman
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According to the Advisory Board, 85% of patients prefer their first contact to be with their primary care physician prior to seeking specialty care. It should go without saying, then, that by effectively communicating to these physicians we can directly influence hospital admissions, patient volumes and ROI.

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tagged: Ideas, How We Think, Experience
Sep
3
Health Care

Make it about the content

Author: Kari Lidgett
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As health care marketers, a question we often face when recommending the implementation of social media strategies to current and prospective clients is, "But...do we have anything to say?" Odd as it may seem, I've come to welcome the concern from those within our industry.

One could, of course, attribute such a question to having little appreciation for or understanding of the power of social media. But it could also mean that the organization has taken the time to recognize one of the most important elements of effective social media relations: content.

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tagged: Social Media, Ideas, How We Think, Healthcare, Health Care