In the world of health care marketing, it’s no secret that employees can be a hospital’s best brand ambassadors. Whether or not your hospital itself has entered the social media realm, be it Facebook, Foursquare, LinkedIn, Twitter, etc., your employees most certainly have. And such employees – these frontline brand ambassadors – are posting comments, expressing opinions and, yes, talking about your hospital.
read moreSure. The E-Trade babies are cute.
They're also funny from time to time, especially when they get to "flex the golden pipes," or lay beat-downs in golf skins game. "Read the rule book, shankapotomus." The ads are clever. Because of their ads, I'd consider their services, if I traded.
Danica Patrick can sell beauty products, tires, and domain names with ease. It's ugly, gimmick-laiden advertising. Heck, I buy my domains from the company she promotes.
read moreOur cultural adoption of digital platforms has forever transformed the way marketing and advertising is delivered. (See my earlier two posts regarding Crossing the Digital Divide) Fortunately, we’re only seeing the start of something bigger.
read moreThe first step in digital marketing is to understand everything is fusing. Digital does not exist in isolation. It’s a set of cooperative platforms, working harmoniously with one another. Yes, that includes TV, radio and print.
read moreBusiness objectives for the next year have been set. Key service lines have been designated as profit centers. Your hospital is positioned (yet again) to disrupt the market. In fact, the marketing department has been singled out as the lynchpin in this effort. Pressure is on.
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