Sure. The E-Trade babies are cute.
They're also funny from time to time, especially when they get to "flex the golden pipes," or lay beat-downs in golf skins game. "Read the rule book, shankapotomus." The ads are clever. Because of their ads, I'd consider their services, if I traded.
Danica Patrick can sell beauty products, tires, and domain names with ease. It's ugly, gimmick-laiden advertising. Heck, I buy my domains from the company she promotes.
read moreOur cultural adoption of digital platforms has forever transformed the way marketing and advertising is delivered. (See my earlier two posts regarding Crossing the Digital Divide) Fortunately, we’re only seeing the start of something bigger.
read moreThe first step in digital marketing is to understand everything is fusing. Digital does not exist in isolation. It’s a set of cooperative platforms, working harmoniously with one another. Yes, that includes TV, radio and print.
read moreBusiness objectives for the next year have been set. Key service lines have been designated as profit centers. Your hospital is positioned (yet again) to disrupt the market. In fact, the marketing department has been singled out as the lynchpin in this effort. Pressure is on.
read moreNot according to a recent study. Consumers were shown four types of messages and then where asked which ones would have a "great deal of influence" on which hospital they would choose. The results? 35% said, "learning about medical expertise." 32% of responded, "learning about warm, caring environment." Third place went to, "received an award for excellence from Healthgrades" at 25%. The message with the least amount of influence with only 18% was "rated #1 in your area for patient satisfaction."
