Health care marketing has gotten a bad wrap... and rightfully so. You see it all the time: a photo of a nurse or doctor and a headline that reads “More outcomes than any other hospital in town”. Nearly every billboard, print ad, radio spot sounding exactly like that other hospital claiming to be unique.

You can’t simply say you’re unique, you have to show it. You have a unique culture that more than likely defines who you really are. One that delivers your promise to those you serve. This is the stuff that sets you apart.

Create a brand from the inside out that looks, speaks and feels as real as you do. Everything your customers see should uniquely deliver your promise and create an emotional connection to your brand.  So, when your customers actually walk through your doors and experience your hospital, your brand rings true. They can rest assured knowing they are in good hands because your consistent message is believable, true, relevant and most of all unique.

I invite you to take a look at our creative samples. And as you consider your marketing strategy,  please save the cookie-cutter for the cafeteria.

Portneuf Medical Center New Hospital Launch

Print and Outdoor

Television