Feb
23
Health Care, Health Insurance

Why You Should Pay Attention to the Mobile We... b

Author: Shelton Crouch
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The World Wide Web, and everything involved with it, has continuously evolved since its creation. And it continues to do so at an increasing pace. The current change is how we are moving from accessing the Web from our home or work desktop computers or laptops, to accessing the Web from anywhere, at anytime, on our smartphones. Now, accessing the Web via a mobile device can really be done by both smartphones and Web-enabled feature phones, but for the purpose of this article, I am going to discuss the idea of accessing the mobile Web via smartphones (iPhones, Android powered phones, certain Blackberry devices and the new Windows powered phones).

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tagged: Mobile
Feb
20
Health Care, Health Insurance

Old school tip tests legibility of billboard... layouts

Author: Paul Berger
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You are presented with a great idea for an upcoming billboard campaign. The layout looks great and you are thrilled to approve it. After weeks of waiting for the outdoor company to post the vinyl the big day arrives. But, before you have a chance to drive out to see your new boards, you pick up an email from the CEO, "Can't read outdoor! Can this be fixed?!"

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tagged: tricks, tips, testing, proof, poster junior bulletin, outdoor, execution, Creative, bulletin, billboard
Feb
15
Health Care, Health Insurance

What's Your Social Media Policy?

Author: Kari Lidgett
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In the world of health care marketing, it’s no secret that employees can be a hospital’s best brand ambassadors. Whether or not your hospital itself has entered the social media realm, be it Facebook, Foursquare, LinkedIn, Twitter, etc., your employees most certainly have. And such employees – these frontline brand ambassadors – are posting comments, expressing opinions and, yes, talking about your hospital.

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tagged: corporate communications, employee communications, Health Care, Healthcare, internal communications, Social Media
Jun
25
Health Care, Health Insurance

Are consumers influenced by ads touting quali... ty scores?

Author: Paul Berger
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Not according to a recent study. Consumers were shown four types of messages and then where asked which ones would have a "great deal of influence" on which hospital they would choose. The results? 35%  said, "learning about medical expertise." 32% of responded, "learning about warm, caring environment." Third place went to, "received an award for excellence from Healthgrades" at 25%. The message with the least amount of influence with only 18% was "rated #1 in your area for patient satisfaction."

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tagged: quality scores, quality ratings, quality awards, messaging, hospital rankings, healthgrades, consumer survey, advertising
May
5
Health Care, Health Insurance

SEO-itis

Author: Heather McCain
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SEO. It's all the craze these day. It's an acronym that is thrown around meetings and board rooms around the country faster than you can say search engine optimization. And, while it's an important part of allowing the consumer to connect to your brand online, it's not the be all end all. So, when I ran across this tweet by Lee Clow (@leeclowsbeard), Chairman and Global Director of TBWA\Worldwide and brain child behind the Apple ad campaigns, it made complete sense:

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tagged: SEO, Brand, advertising