Mar
25
Health Care

Cookie Cutters Are For Cookies

Author: Ed Salem
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Health care marketing has gotten a bad wrap... and rightfully so. You see it all the time: a photo of a nurse or doctor and a headline that reads “More outcomes than any other hospital in town”. Nearly every billboard, print ad, radio spot sounding exactly like that other hospital claiming to be unique.

You can’t simply say you’re unique, you have to show it. You have a unique culture that more than likely defines who you really are. One that delivers your promise to those you serve. This is the stuff that sets you apart.

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tagged: Creative, outdoor, print, television, web
Mar
4
Health Care

Less is More When It Comes to Hospital Websit... es

Author: Tracy Stanko
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How can you make your hospital web site stand out from the pack? Resist the urge to cram everything you have to say on the home page. Less is more when it comes to your hospital home page. Think of everyone’s favorite consumer electronics brand - Apple. Its home page is beautiful in its simplicity. There’s one large, gorgeous “hero” product image that makes us believe that we want/need/gotta have whatever they’re selling. Then they offer three or four action-item options at the bottom of the page. Simple and smart.

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tagged: hospitals, home page, Apple, website
Feb
23
Health Care, Health Insurance

Why You Should Pay Attention to the Mobile We... b

Author: Shelton Crouch
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The World Wide Web, and everything involved with it, has continuously evolved since its creation. And it continues to do so at an increasing pace. The current change is how we are moving from accessing the Web from our home or work desktop computers or laptops, to accessing the Web from anywhere, at anytime, on our smartphones. Now, accessing the Web via a mobile device can really be done by both smartphones and Web-enabled feature phones, but for the purpose of this article, I am going to discuss the idea of accessing the mobile Web via smartphones (iPhones, Android powered phones, certain Blackberry devices and the new Windows powered phones).

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tagged: Mobile
Feb
20
Health Care, Health Insurance

Old school tip tests legibility of billboard... layouts

Author: Paul Berger
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You are presented with a great idea for an upcoming billboard campaign. The layout looks great and you are thrilled to approve it. After weeks of waiting for the outdoor company to post the vinyl the big day arrives. But, before you have a chance to drive out to see your new boards, you pick up an email from the CEO, "Can't read outdoor! Can this be fixed?!"

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tagged: tricks, tips, testing, proof, poster junior bulletin, outdoor, execution, Creative, bulletin, billboard
Feb
15
Health Care, Health Insurance

What's Your Social Media Policy?

Author: Kari Lidgett
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In the world of health care marketing, it’s no secret that employees can be a hospital’s best brand ambassadors. Whether or not your hospital itself has entered the social media realm, be it Facebook, Foursquare, LinkedIn, Twitter, etc., your employees most certainly have. And such employees – these frontline brand ambassadors – are posting comments, expressing opinions and, yes, talking about your hospital.

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tagged: corporate communications, employee communications, Health Care, Healthcare, internal communications, Social Media