You are presented with a great idea for an upcoming billboard campaign. The layout looks great and you are thrilled to approve it. After weeks of waiting for the outdoor company to post the vinyl the big day arrives. But, before you have a chance to drive out to see your new boards, you pick up an email from the CEO, "Can't read outdoor! Can this be fixed?!"
read moreWant to make your “finder” a consumer-friendly access point to your hospital? The following tips will turn your physician finder into an inviting and useful resource to persuade consumers to choose your physicians.
1. Get personal. Get patients.
read moreNot according to a recent study. Consumers were shown four types of messages and then where asked which ones would have a "great deal of influence" on which hospital they would choose. The results? 35% said, "learning about medical expertise." 32% of responded, "learning about warm, caring environment." Third place went to, "received an award for excellence from Healthgrades" at 25%. The message with the least amount of influence with only 18% was "rated #1 in your area for patient satisfaction."
As a health care marketing professional, are you wondering how to introduce social media to your physicians? I suggest you take twenty minutes and check this out. This blog (and social media connections) is a great example and beats many "how to" articles that I've read.
read moreDiscussion on health care reform takes a lighter turn... enjoy!
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